TÜV NORD GROUP focuses on Virtual Reality and Augmented Reality

16 January 2024 | People & Empowerment: TÜV NORD GROUP has invested in the growth company 3spin Learning, based in Darmstadt, Germany and thus entering the rapidly expanding field of Extended Reality (XR).

XR encompasses both Virtual Reality (VR) and Augmented Reality (AR). 3spin Learning is a leading provider of a platform for XR (Extended Reality) and Artificial Intelligence (AI), enabling the easy creation and rapid scaling of experiential or immersive digital trainings.

Learning by doing: Conveying complex content digitally and comprehensibly through XR

A particular focus of the investment lies on the field of immersive learning, using XR to make complex content understandable for users.In today's professional world, practical learning is often limited, even though knowledge acquisition through real actions is the most effective.Real learning environments are often difficult to access, there are not enough trainers, and many learning activities are potentially dangerous. Augmented and Virtual Reality enable for the first time a digitization of "hands-on" learning, which is fast, infinitely repeatable, and globally accessible.

Many companies are already working on prototypes in this field and experiencing successes, but they are failing due to technical hurdles and scaling costs. The solution from 3spin Learning reduces typical costs through a so-called "no-code" platform as a foundation. As a result, users can create and publish trainings without programming skills. Concrete application scenarios for immersive learning through AR/VR and AI-supported hands-on learning include areas such as occupational safety, training, and onboarding. Customers of the solution include companies like Pfizer, Lufthansa, and E.ON.

"Our purpose is to convey valuable content in the form of experiences to as many people as possible. With our technology and TÜV NORD as our content experts at our side, we are setting a new standard for the learning of the future," said Oliver Göck and Thomas Hoger, founders of 3spin Learning. Dr Astrid Petersen, Member of the Board, Chief Human Resources Officer and Labor Director of TÜV NORD AG, adds: "More than ever, we want to prepare employees for the challenges of the future through outstanding training and development. Experience-based learning is a forward-looking tool for this."

TÜV NORD GROUP establishes XR Hub

The long-term focus on the Virtual and Augmented Reality domain includes not only immersive learning but also further application fields. Together, a "XR Hub" is to be established as a center of excellence. In doing so, the TÜV NORD GROUP and 3spin Learning take an important step towards the future of digital learning environments.

The Business Unit People & Empowerment of the TÜV NORD GROUP will be responsible for and pursue the joint strategy of both companies. Axel Dreckschmidt, CEO of the Business Unit People & Empowerment, stated: "We are sending a strong signal in favor of the opportunities of XR in the education landscape. We empower people – through people, but also through new technologies. With the platform from 3spin Learning, we will be able to implement innovative learning experiences concretely.”


Since our foundation more than 150 years ago, we have been the global byword for security and trust. As a knowledge-based company, we have the digital future firmly in mind. With specialists ranging from engineers and IT security professionals to professionals for the mobility of tomorrow, we use our expertise in over 100 countries to ensure that our customers will be even more successful in the networked world.

Head of Corporate Newsroom; People & Empowerment
Tim KreitlowCorporate Communications

Tel.: +49 511 998-61410

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